September 2010

New River Auto Mall Builds Awareness of New Volkswagen Dealership with a Region-Wide Nostalgia Contest

Author: CH2 Press Release

Hardeeville, SC – To build awareness for the grand opening of its new Volkswagen dealership here, New River Auto Mall has launched a region-wide campaign to remind people about the nostalgia that has surrounded the VW “Bug” and VW “Bus” in the U.S. since the 1960s.

Named “I Loved That Volkswagen,” the campaign has its own website, www.ILovedThatVolkswagen.com www.ilovedthatvolkswagen.com, and Facebook page where lovers of Volkswagens throughout the region are encouraged to submit stories and photos about their prized VWs in order to win prizes.

Over the first 10 days, the website has seen scores of favorite stories and photos from seniors to young people in their 20s about the great memories related to their VWs, ranging from family vacations in a vintage 1970 VW Bus to marriage proposals to “Bugs” that carried soldiers stationed in Germany on trips throughout Europe.

“We wanted a fun, unique way to welcome the new dealership into the Auto Mall. We’re really excited with the response we’ve had to our promotion and contest,” said Jill Jauch, marketing manager at the New River Auto Mall. “The Volkswagen brand is known for its quality craftsmanship and endurance, but it also carries special memories for many.”

Participants in the “I Loved That Volkswagen” contest have the chance to win a weekly Apple® iPod Shuffle giveaway as well as entry to win one of three new Apple® iPads to be given away at the dealership’s Oktoberfest grand opening celebration. Every entry receives a gift certificate for a $9.99 oil change (valid on most makes and models), which will be redeemable at the new Hilton Head Volkswagen dealership.

Jauch said the contest is being promoted through advertising on TV, radio and newspapers as well as through email and social media on Facebook and Twitter.

The new Volkswagen dealership will join seven other existing dealerships at the New River Auto Mall and will co-celebrate its grand opening with the addition of a new Audi dealership also in October. For contest rules or to submit a story, visit www.ILovedThatVolkswagen.com .

For more information about the New River Auto Mall, visit www.newriverautomall.com .

MEDIA:

New River Auto Mall

Jill Jauch / Marketing Manager / 843-208-1217 /jj@newriverautomall.com

Tom Gardo/ Denarius Group Public Relations/

843-785-3989/ tomg@denariusgroup.com

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In September of 2006, Celebrate Hilton Head (CH2) burst onto the scene with a fresh perspective on Hilton Head Island, Bluffton and the surrounding Low Country. At the helm was a team of young women (all under 30!) with no experience whatsoever in the publishing industry. The first year they made up the rules as they went along. CH2 (and CB2 – Celebrate Bluffton and Beyond), now entering their third year , has evolved into a well-respected publication with over 150 advertisers and a distribution to over 47,000 locals and visitors each month.

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