January 2010

Hilton Head Chamber of Commerce Business Expo

Author: CH2 Press Release

The Hilton Head Island-Bluffton Chamber of Commerce will present a special seminar on social media at this year’s Business EXPO. Curt Mercadante, principal of Merc Strategy Group, LLC will discuss the use of social media in marketing-from Twitter to Facebook to blogs in “The Press Release is Dead: Using New Communications Tools to Build Your Business, Non-Profit or Campaign.”

Merc Strategy Group, LLC, is a firm that utilizes technology to build winning strategic communications campaigns for corporations, non-profits and advocacy organizations. Mercadante advises that all types of businesses and organizations stand to benefit from the use of marketing avenues like Facebook and blogs and that social media is here to stay.

“What people refer to as ‘social media’ tools are really just modern communications tools,” Mercadante says. “They allow us to communicate effectively and quickly to engage with our audiences like never before.”

The social media seminar will be held during Business EXPO at 4 p.m. on Thursday, February 18 at the Westin Hilton Head Island Resort & Spa. The cost to attend is $10 and includes admission to EXPO After Hours immediately following the seminar.

Business EXPO features more than 100 businesses showcasing goods and services at one of the region’s largest networking events. About 2,000 people attend each year. Business EXPO opens on Wednesday, February 17 with EXPO After Hours from 5-7:30 p.m. and continues at noon on Thursday, February 18 with free admission until 5 p.m.

The presenting sponsor of Business EXPO is Hilton Head Regional Healthcare and EXPO After Hours is sponsored by Hargray Communications and Palmetto Electric Cooperative.

For more information on Business EXPO or to register for the seminar, visit www.hiltonheadisland.org/expo.

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In September of 2006, Celebrate Hilton Head (CH2) burst onto the scene with a fresh perspective on Hilton Head Island, Bluffton and the surrounding Low Country. At the helm was a team of young women (all under 30!) with no experience whatsoever in the publishing industry. The first year they made up the rules as they went along. CH2 (and CB2 – Celebrate Bluffton and Beyond), now entering their third year , has evolved into a well-respected publication with over 150 advertisers and a distribution to over 47,000 locals and visitors each month.

Content ranges from Interesting Islander profiles and arts and entertainment pieces to food and wine topics and Hilton Head and Bluffton Business Profiles. CH2’s Bachelor of the Year Contest has blossomed into a greatly anticipated media event every year with viral marketing (i.e., Facebook, MySpace) contributing to the annual readership of those issues pertaining to the contest and over 700 people attending the Bachelor of the Year party held every October held at a local Hilton Head or Bluffton entertainment spot.

CH2 strives to give back to the community in which they have been so successful by sponsoring charitable events in both Hilton Head Island and Bluffton (Bluffton’s MayFest, put on by the Bluffton Rotary), donating editorial space to worthy organizations (Bold Strokes, Volunteers in Medicine, March of Dimes), and making the Hilton Head Island Rec Center the recipient of monies raised in conjunction with the Bachelor of the Year Contest.