April 2008

Fairway to Heaven at the Village Golf Shop

Author: Linda Hopkins

Attention golfers! Forget the pearly gates and streets of gold. One trip to The Village Golf Shop and you’ll discover heaven here on earth. No other golf facility in the area offers a more complete array of equipment, apparel and services. Add a friendly, knowledgeable sales staff, experienced instructor, convenient course access and the latest high-tech stroke analysis, and you are well on your way to a scorecard of celestial note.

Open since March, 2007, co-owned by Libby Cherrington and Diana Sroufe, the emphasis is on offering a complete experience in a comfortable environment, with a special focus on the needs of women golfers. The Village Golf Shop is staffed by a group of part time employees, all with a passion for golf and compassion for people.

“I want people to know that we care. We really get it!” said Sroufe, a Realtor and former mortgage broker with a pretty good idea about what it takes to earn her customers’ confidence. Don’t be surprised if she invites you to make yourself comfortable on a cushy sofa, watch the Golf Channel and enjoy a cold beer, soda or glass of wine while you take in the various offerings.

Beyond its amiable atmosphere and high level of customer care, The Village Golf Shop has all the merchandise and services to keep your driving and putting up to par. Whether you are buying your first set of clubs or contemplating the PGA tour, everything you need to succeed is available in this one-stop golfers’ paradise:

Get equipped
Ask for a free assessment of your current clubs and get recommendations for a new set. Choose from popular lines, including Callaway, Adams, Taylor Made, Nike and Ping, and find the right clubs for your gender, size, skill level and budget. Dress them up with unique head covers and stash them in a chic bag along with your favorite balls and tees. Need repairs? The Village Golf Shop can repair, re-grip, and custom adjust your clubs in house.

Meet the pro
The doctor is in and ready to give your golf game a booster shot. LPGA master professional with a doctoral degree in adult education, Dr. Jean Harris brings a unique set of knowledge and skill to her students. Named the S.E. Section Teacher of the Year in 2006, she was also named to the Top 50 Teachers list by Golf for Women magazine in 2001. A born educator and effective communicator, Dr. Jean takes the time to get to know you. “The more I know about a student, the easier I can make the game for them,” she said. She takes pride in her ability to help all kinds of people enjoy the game of golf, including those with physical limitations.

Analyze this
Whether you are a beginner, weekend hacker, seasoned swinger or paid professional, there is always room for improvement in golf. At The Village Golf Shop, you can make the most of today’s high-tech tools for evaluating your strokes and fine-tuning your game:

• Zelocity Launch Monitor: Measures club head speed, trajectory, spin, carry distance—helpful in evaluating your equipment needs.

• V-1 Video Instruction Software: Takes the guesswork out of swing improvement, allowing you to diagnose problems and correct your form using computerized imaging and digital analysis.

• K-Vest: Captures your motion in real time and identifies the errors instantly via live animation so that you can make necessary changes.

TOMI (Total Optimal Motion Instructor): Analyzes your putting stroke, much like the launch monitor analyzes your full swing.

Dress for success
Everybody knows that having the right outfit is paramount to your image and confidence on the golf course. The Village Golf Shop outfits both men and women in the latest styles, including shoes, hats, gloves, sunglasses and more.

Ladies will find an extensive selection of high-end fashions to sport both on and off the course. Upscale and couture collections include Masters Choice-to-Win and Lija. Other stylish lines include LBH, Tail Tech, Jamie Sadock and Bette and Court.

Gentlemen will appreciate the sophisticated offerings and practical fabrics. Look for Carnoustie, Nick Price, Tiger Woods by Nike and Ralph Lauren Polo.

If you are a golfer or wish you could be, The Village Golf Shop wants to be your source. Located at 48 Pennington Dr. (Sheridan Park), Bluffton, stop in for all your golfing needs. For more information, call 843-815-6335 or visit online at www.thevillagegolfshop.com.

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