August 2018

The Bannon Law Group, LLC: Keeping Promises

Author: Kitty Bartell | Photographer: M.Kat Photography

A business’s brand develops from the promises made to its customers. Like a living being, a brand evolves over time, changing out of necessity and by design. Bluffton attorneys Jim and Meredith Bannon find that by sharing their personal lives and professional law practice at The Bannon Law Group, LLC, they have achieved just the right formula. “It allows us to focus on the business and we’ll talk about it—probably more often than if we weren’t married,” Meredith said. “So, for us it’s almost like another family member.”

“I think that’s true of almost every family business,” Jim said. “That’s really what this is. Ask anyone who’s in a small family business, ‘When are you working?’ Well, I’m working all the time; that’s really true. Part of the joy of it is you’re not necessarily working at 9 a.m. on Monday morning, but you may be working at 10 p.m. on Friday night, or on Sunday afternoon. You just don’t know.”

Branding the Bannon Law Group includes their whimsical logo sewn onto a fleece vest or stamped on a coffee mug, tongue-in-cheek promotional marketing, along with a set of serious promises. “Our focus is approachability and practical solutions,” Meredith said. “Sometimes you go to a professional and they give you all kinds of theory. What clients really need to know is how to solve their problem. Jim and I, just by nature, are casual, talkative, and approachable. We want our clients to be informed and we want them to understand the situation and have the best options available to them. We want them to not be intimidated by the process, or ourselves, or the office.”

Bannon Law Group provides legal services ranging from criminal defense to real estate, with Jim Bannon’s primary focus on criminal domestic violence, drug, alcohol, and DUI defense, felony-related charges, and personal injury. Meredith Bannon’s attention is on real estate matters, including real estate closings and litigation, landlord and HOA/POA disputes, and providing an experienced guiding hand through real estate transactions.

Telling it like it is, is part of the process and the promise at Bannon Law Group. “You absolutely have to tell it like it is,” Jim said. “Clients don’t always know that what they want is someone to tell them how it is and what it’s going to be. The process is going to be better if they know as much as possible going in. Legal problems can be difficult, but knowing what you’re in-for on the front end helps people get down the road.”

“I appreciate that in my personal life,” Meredith said. “Being direct and having all the cards on the table really helps me, and I think about that with our clients too: Here is the situation; here are your options; here is what’s most likely going to happen. Most people are open to that and appreciate it if you take away some of the mystique of the [real estate] closing process. It’s confusing; there are so many forms, there are all these people, and you have to answer now, now, now. Ultimately, you want your client to have ownership. We’re counselors and advisors, but we aren’t the ones who have to live with the decisions.”

In the midst of their busiest professional year since opening in 2012, the Bannons’ clients find the relationship-based practice of law here to have a bit of a magic touch. It begins with talking. Meeting one-on-one, listening, and chatting about the things impacting their clients’ lives goes a long way toward successful professional relationships, resulting in excellent outcomes and heartfelt referrals. “It’s all about figuring out the client’s motivation and what makes it click for them; to be heard and acknowledged,” Meredith said.

The Bannons have approached growing their business and assembling a team very much like raising a family, working to provide a dynamic business to the local community, and setting a course that enhances well-being, professionally and personally. “What I appreciate is that everyone in our office is in a different stage of life,” Meredith said. “One paralegal is having her first baby, whereas everybody else is a mom or a grandma. It’s interesting to get the different perspectives and see how the personalities come together.”

“We have a work hard, play hard attitude, and I think they [the Bannon team] do too,” Jim said. “You can see it in our silly company photographs, in our birthday celebrations. If you can’t have fun while you’re doing it, why on earth are you doing it? It’s not all billable hours.”

As their personal and professional home, Bluffton is the third “B” in the branding of Bannon Law Group. “There’s something about this area that draws people,” Meredith said. “You can’t leave for a long period. We love to travel, but after a couple of days, nothing seems as good”

“When we moved here, Bluffton was still a real small town,” Jim said. “It’s changed so much in the last 10 years. I think we were some of the last people to know it as it was even 20 years ago, not just 10.”

Raising their soon-to-be-first-grader, Emma Grace, the Bannons have branded their lives around what it means to be from the Lowcountry, and more specifically, from Bluffton. Signed up for a summer of activities at Oldfield, Emma Grace will be kayaking, crabbing, fishing, and horseback riding. Where others sign up for camps or travel, “E.G. has signed up for the Lowcountry life,” Meredith said.

With promises to be counselors, advisors, partners in professional practice, and partners in life, and a positive force and credit to the local business community, Jim and Meredith Bannon, and their Bannon Law Group team have established a solid brand worthy of attention … with promises kept.

The Bannon Law Group, LLC is located at 10 Westbury Park Way, Suite A, Bluffton. For more information, please visit bannonlawgroup.com or call (843) 815-4505.

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