European Wax Center
Author: Special to CH2
“Bluffton, Prepare to strut, glow, and feel fabulous,” said Cheryl Twillmann, local resident and owner of the European Wax Center, now open in the Best Buy shopping center. Founded in 2004 by the Coba siblings, the European Wax Center has franchised over 683 locations all across the United States, with the newest one in Bluffton, South Carolina. This multi-generation family has spent countless years working to perfect a high quality, natural wax product, which minimizes discomfort and provides an optimum wax experience for their guests.
“We believe luxurious waxing isn’t just for the privileged. It’s for everyone who wants gorgeous skin, whenever they desire.” Twillmann said. “Our patented ‘Comfort Wax’ is made exclusively for us in Paris. Made primarily from beeswax and botanicals, in conjunction with our three-step process to cleanse, protect and condition the skin, our comfort wax is gentle enough to use on the face and body, for even the most sensitive skin.”
According to Twillmann, the response from the community has been amazing. “So many people have called to say, ‘finally, we have a salon that recognizes that waxing is an essential part of personal care and beauty—one that needs experts who understand how it relates to overall skincare, and not a service to be performed as a side service in a back room.’”
“No one is as beautiful as one who is confident,” Twillmann added. “Whether it is an adolescent who is self-conscious about excess facial or body hair, a man who prefers a smooth back or well-groomed eyebrows, or a lady who loves the exfoliating properties and gorgeous skin that waxing reveals, we love when our guests walk in and strut out with confidence.”
European Wax Center prides itself on hiring the best estheticians and cosmetologists in the field. Once hired, each associate must complete an extensive training program, designed to ensure that everyone becomes a wax specialist, in accordance to the standards of the European Wax Center experts. The consistency in the service provided from location to location has created guest loyalty throughout the country.
“Before we opened in Bluffton, one of our guests was driving 90 minutes to Summerville for the European Wax Center experience. She had been a guest of one of our northeast locations before she moved to the area and made that trip every three weeks to keep up with her waxing regime,” Twillmann said. “Our guest loyalty speaks for itself; it makes me proud to represent such a reputable company.”
European Wax Center in Bluffton is currently open Monday-Friday, 9 a.m.-8p.m., and 9 a.m.-6 p.m. on weekends. Reservations are recommended but not required. They will be hosting their Grand Opening Event, “Bikinis and Martinis,” Thursday August 6 from 4-7 p.m. First-time local guests will receive their choice of a complimentary service: for the ladies, a choice of an eyebrow, underarm or bikini line service; for the gents a choice of an eyebrow, nose or ear service. To celebrate their opening in a fun way, they will be featuring local musician Whitley Deputy and offering complimentary “Wow Brow” demonstrations, snacks and martinis following guests’ wax services.
For more information, and a list of services and products, visit waxcenter.com. For reservations, call 844-Wax-Center.