April 2015

Spartina 449 releases SPRING 2015 COLLECTION

Author: Special to CH2

Spartina 449, recently listed on Inc. magazine’s 5,000 list of fastest growing companies in America, has released its new spring 2015 collection, The Sea Islands Collection, now available in stores and at Spartina449.com.

The collection features five new patterns, plus multiple new handbag shapes, accessories and additional products, all inspired by “sister” sea islands to Daufuskie Island, South Carolina, namely Kiawah, Hilton Head, Tybee, St. Simons and Amelia islands.

“This season we looked beyond the shores of Daufuskie Island, the primary source of our inspiration, to other sea islands along the South Carolina, Georgia and Florida coast,” said Kay Stanley, Spartina 449 company founder and owner. “We thought naming our newest collection after these islands would resonate with our loyal customers, many of whom have heard of or enjoy visiting these beautiful destinations.”

Like Daufuskie, Kiawah, Hilton Head, Tybee, St. Simons and Amelia are all considered part of the Lowcountry environment that’s characteristic of the southeastern coastline of the United States. These islands boast beautiful beaches, lush coastal marshes, live-oaks draped in Spanish moss, diverse wildlife, world-class resorts, charming lighthouses, as well as unique cultural and historic resources. “Collectively, these islands offered us a wealth of inspiration,” Stanley said.

Since the company’s inception, each season has spun forth unique linen and leather collections, a prismatic array of attractive, eye-catching prints and shapes. “Our customers wait with bated breath for each new season,” Stanley said. “Since the beginning, our creative team has worked hard to weave our inspirational sources, such as the character and beauty of the Sea Islands, with the latest in fashion. We believe it’s that combination of colorful stories and on-trend designs that resonate with our audience.”

The Sea Islands Collection:
Kiawah. This pattern is named after Kiawah Island, S.C., which is located two hours north of Daufuskie and is close to Conde’ Nast’s top-rated Charleston, S.C. This on-trend black-and-white pattern exemplifies Kiawah as an upscale, sophisticated destination, heralded for championship golf and five-star resorts.

Hilton Head. Just one nautical mile from Daufuskie Island, world-famous Hilton Head Island is home to the Harbour Town Yacht Basin, backdrop of the annual “Heritage” PGA TOUR golf tournament. Hilton Head is also known for its beautiful beaches, and this blue and white pattern is meant to evoke a nautical and coastal feel, a pervasive spring trend.

Tybee. Across the Savannah River from Daufuskie is Tybee Island, Georgia, a quintessential beach town that is embodied with bright, vivid hues. New shapes in this pattern include the drawstring and high-tied buckets, oversized bags that are on trend and practical.

St. Simons. The Golden Isles of Georgia are well-known as gorgeous getaways. St. Simons Island is reminisced in chic soft blue and natural tones, with a paisley print.

Amelia. This colorful damask pattern personifies the rich history of Amelia Island, Florida, with French, Spanish, Native American Indian and English roots. 

Spartina 449 is available in stores nationwide and online. Find it locally at the Spartina 449 Flagship Store in Bluffton, S.C., and at the following stores on Hilton Head Island: Currents, Fresh Produce, Gifted, Pelican’s Pouch, and Lettrs.

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