March 2007

Just Precious

Author: Teresa Fitzgibbons

What is the first thing you say when you come across something that is almost too adorable for words? Chances are the words “just precious” slip through your lips. They’re the perfect words to describe every item in Just Precious, a new children’s store located on Main Street.

“When we were trying to come up with a name, we got talking about how people say ‘Just precious’ when they see something that they just love,” said sales associate, Patti Beck. “So, that’s what we decided to name the store. We hear it all the time.”

The store is a grandmother’s dream come true. Unique, upscale, and specialty gift items that are sure to light up a child’s face abound in Just Precious. You won’t find Dora the Explorer, Bob the Builder, or the other mass-produced toys that you see in large, national retail chains. Instead, you’ll find educational and interactive toys that appeal to children’s imaginations: puppets and play costumes, dolls and dollhouses, books and banks, plush stuffed animals, teas sets, games and more.

Just Precious is also a child’s dream come true. Kids are welcome to try out many toys. “We want them to touch things and pick things up,” said Beck. Little hands are welcome to pound out tunes on the child-size pianos, set up house inside the play cottages or teepees, or take a ride on a rocking horse or little bug rider.

Parents will find everything they need to turn their child’s room into a dream haven with hand-painted tables and chairs in fanciful motifs as well as special order furniture and pint-sized lounges. Custom shades that turn windows into worlds of their own and nightlights that transform the ceiling into the night sky are sure to delight. Pretty pictures and plaques, magical mobiles, and whimsical wall hangings provide the perfect finishing touches.

“We don’t have Hilton Head ‘touristy’ items,” said Beck. “But we do have plenty of ‘islandy’ things.” There are plenty of dolphin- and fish-themed toys, not to mention sandals and flip flops children can decorate themselves or backpack and towel sets for the pool or beach. While Just Precious doesn’t sell clothing, they do carry matching sets of umbrellas, backpacks, raincoats, and boots in fun themes alongside hats and bibs.

Just Precious in one of only a handful of local stores selling Webkinz—the soft, interactive stuffed animals that children can adopt and name. Children can make that adoption “official” by logging on to the Webkinz website where they can also create a virtual room for their new pets and feed and play with them. Just Precious is also planning to carry Robeez shoes for children in the near future.

Just Precious opened in May of 2006. “Things have been going great ever since,” said Beck, who works alongside Nancy Snavely and Joyce Morris at the store. Just Precious is owned by Jack and Joan Shea, who also own Nell’s at Harbour Town. Charlene Elder is the buyer. Store hours are from 10 a.m.-5 p.m. Monday-Saturday and 10 a.m.-6 p.m. during the spring and summer season.

Whether you’re shopping for a shower, birthday, Christening, or a present for a new mom, grandparent, or sibling, you’ll find something that is sure to have you saying “Just precious.”

Just Precious
1405 Main Street
Main Street Village
843.682-3335

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