June 2013

RADIANCE: VIBRANT AND COMFORTABLE CLOTHES FOR WOMEN

Author: Rebecca Edwards

You either are this woman or you have seen her. She is dressed smart in a trendy, new outfit. Her hair and her step have a certain carefree and feminine bounce. And her smile is contagious. She feels good. She looks good. She glows.

“The name Radiance came from this whole concept,” said Linda Richards owner of Radiance, a hip clothing store in Harbour Town. “I think if you feel good about what you are wearing and how you look, you feel confident too.”

Richards truly enjoys propelling that “you go girl” factor. Her clothes, like her, are polished and accessible. Any woman—regardless of age or body type—can walk out of Radiance with the afterglow of a little retail therapy.

“Radiance’s look is for younger-minded, fun-loving people,” began Richards, who clarified her comment by adding that “younger-minded” is not about actual age, but a mindset. “We shouldn’t take ourselves too seriously. Radiance can dress women of all ages. A 50-year-old woman today is very different than when our mum’s (yes, Linda has a lovely English accent and said ‘mum’) were 50.”

Looking at the clothes, you are instantly struck with the fact that retail items here are not only wearable and comfortable, but also vibrant and reasonably priced. “I wanted to open a store where I would want to shop,” Richards explained. “Having affordable items was important to me. I wanted my customers to be able to feel good about buying several pieces without breaking the bank. “

Radiance is also a posh one-stop shop. You can literally get styled from head to toe here—from one-of-a-kind earrings (head) to Butter nail polish and trendy shoes (toe) and everything in between (think Hanky Panky underwear to resort-casual apparel). Try it sometime. Walk in, have Richards or one of her stylists outfit you, and know that you will walk out feeling fabulous.

Much of the clothes reflect Richards’ own signature style. “My style is pretty casual. I enjoy wearing jeans with fun tops and, in the summer, easy dresses. I’m not one for making a fuss,” said Richards, who wears each of the lines. “I love Sanctuary for their shorts and pants—they fit perfectly—not too short but still fashionable. I live in Velvet tops; their fabrics feel great. Splendid has wonderful layering pieces. Darling provides me with special occasion dresses. And during the summer, when it is really hot, I live in the Prana dresses. They are so cool and comfortable,” Richards said.

Radiance lines:
• Velvet
• Three Dots
• Aryn K
• Prana
• C. Luce
• Glam
• Sanctuary
• Butter London nail polish
• Hanky Panky undergarments
• Hobo clutch bags/wallets
• Belts, cool belt buckles
• Splendid clothing and footwear
• Darling of London
• Beija-Flors Denim
• Kensie
• Jay Jewelry
• Robin Goodfellow Designs Jewelry
• Princess and Butch buckles and bracelets

Radiance is located at 149 Lighthouse Road, Suite A. Win a Radiance gift certificate by sharing their Facebook page (facebook.com/radiancehiltonhead). For more information, call (843) 363-5176 or stop by the store.

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