July 2011

The Luciana Label

Author: Courtney Hampson | Photographer: Photography by Anne

With brow furrowed and lips pursed, Luciana Quiroga moves around her client, studying the fabric, the way it drapes, how it moves, and perhaps just as important, how the client feels donning her creation. It is no doubt that this serious approach to her work is what puts Quiroga in the fashion spotlight.
In contrast, I’m in the background drooling over this line of clothing that appears both comfortable and fabulous in the same stitch.

A native of Argentina, with a Savannah College of Art & Design (SCAD) fashion degree under her belt, Quiroga is a young fashionista with a desire to spread the word on the art of custom-made clothing. Nearly two years after the opening of her self-dubbed boutique, “Luciana,” Quiroga is also putting her name on the fashion map.

As her career takes off, I had the opportunity to go behind the seams (so clever, that I stole it from Quiroga’s website) with the designer to get the scoop.

CH2: Where did your love of fashion originate?
Luciana Quiroga: I’ve always been curious about how all these dresses and skirts were made. My mom exposed me to fashion very early, taking me along to have a dress made by a local seamstress in South America. Also, I did a lot of shopping for clothes as a teenager.
Attending SCAD was a dream come true for me. I finally had the opportunity to create my idea of what clothes should be.

CH2: How have your travels inspired you?
LQ: I’ve been very fortunate to travel in South America, Spain and throughout Europe. Seeing different styles in person, touching the fabric from a variety of cultures, definitely inspires me and my designs. All that together defines what Luciana is today.

CH2: Are you ever surprised by what inspires you?
LQ: Not necessarily. Inspiration for me is everywhere and can come from anything—people, places, music…

CH2: Did you play dress-up when you were little?
LQ: No, my love for design was a teenage escape. Although I always enjoyed dressing up my sister, and now I love dressing my customers.

CH2: If you had to pick one outfit from your closet to wear forever, what would it be?
LQ: Shrugs. I love them and have plenty of them! They are easy to wear, simple to carry around, look good, and of course, come in handy in cold places like restaurants or movie theatres.

CH2: When you are designing for a specific person, what is the first question you ask that client?
LQ: What colors do you like? Do you like solids or prints? And many more questions naturally follow. The more I know about my customer enables me to create a better design.

CH2: How do you want someone to feel when he or she is wearing your clothes?
LQ: Comfortable, confident and glamorous! In fact, those words also best describe my designs.

CH2: What is the one article of clothing that every woman should have in her wardrobe?
LQ: A stylish dress of course! That’s what I create—one-of-a-kind, super comfortable dresses that can be for everyday wear or made formal with accessories.

CH2: How long does it take you to complete a piece, from concept to finished product?
LQ: Each piece is one-of-a-kind and every customer is unique, so it truly depends on the design, the fabric and the print.

CH2: What is the last book you read?
LQ: When time permits, I read couture pattern making books and anything related to fashion.

CH2: Favorite movie?
LQ: I love so many—particularly ones that make you think—but no movies about aliens!

CH2: Is there any one person who you would love to design for?
LQ: My clients! I get so much pleasure and satisfaction from seeing a client in one of my pieces.

CH2: What is your greatest accomplishment?
LQ: My Senior Collection at SCAD. Out of about 200 students, I was selected to show my collection in the 2010 Senior Fashion Show. I keep the video, pictures, sketches and the actual clothes close by. I am so proud of what I created; it has helped me greatly in making the transition from student to professional.

CH2: What is your most marked characteristic, and is that reflected in your design?
LQ: Creativity is probably what most of my friends would tell you, but some think my sense of humor, too. I like to transform things—and not just clothing—from simple to fabulous and unique.

CH2: Tell me a little about the clothes we’re seeing in this issue.
LQ: Colorful, couture, comfortable and very “now.” And, if you don’t see what you like, please come in and I will design something specifically for you.

CH2: What can we expect next from Luciana?
LQ: I’m very excited about the new “Luciana Ready to Wear Club,” launching on July 1. There is no membership fee for our current customers, and each item purchased offers them fantastic opportunities such as exclusive showings and very special pricing. It’s my way of showing appreciation for their loyalty and support.

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