April 2010

News & Information: Definity Fairway Transitions SOLFX Lens

Author: Meghana Dhall & Kristan Zeilan

INTRODUCING YOUR NEWEST GOLF PAL…SMART SUNWEAR FOR GOLFERS

Essilor of America, Inc., the nation’s leading manufacturer of optical lenses, is now offering DEFINITY FAIRWAY™ Transitions® SOLFX lenses, a new progressive sunwear product designed specifically for presbyopic golfers looking to improve their game and conquer the course.

“DEFINITY Fairway Transitions SOLFX lenses can help golfers see better and play smarter,” said Carl Bracy, vice president of marketing for Essilor of America. “With this exciting new lens offering, golfers will be able to read greens better in any sun condition, see the ball more clearly in all zones of vision and optimize performance while improving course management.”

The exclusive DEFINITY® GROUND VIEW ADVANTAGE™ allows you to better follow the ball by providing clarity at the ground-level zone. The new product combines the patented DUAL ADD® 2.0 Technology and GROUND VIEW ADVANTAGE™ of DEFINITY® lenses with the advanced photochromic technology of Transitions SOLFX sun lenses to allow golfers to follow the ball more clearly—from tee to green. In a clinical study, DEFINITY® progressive addition lenses were chosen 7:1 over competitive lenses for overall course play.

Optimized with innovative features to help golfers see better and play smarter.

WITH DEFINITY FAIRWAY TRANSITIONS SOLFX LENSES, YOU GET:
• Transitions SOLFX lenses, which automatically adjust to all outdoor sun conditions.
• Exclusive amber tint that complements the green and enhances colors and contrasts on the golf course
• Crizal Sun Mirrors™ with Scotchgard™ Protector, the most scratch-resistant, smudge-resistant, easy-to-clean sun lens treatment available
• 100% blockage of UVA and UVB rays

IN GOLF, THE MOST IMPORTANT EQUIPMENT IS BETWEEN YOUR EARS WEAR DEFINITY FAIRWAY TRANSITIONS SOLFX LENSES TO SMARTEN YOUR GAME AND CONQUER THE COURSE:
• Read greens better in any sun condition
• See the ball more clearly through all zones of vision
• Optimize performance and improve course management

For more information about DEFINITY FAIRWAY Transitions SOLFX lenses and product availability, visit www.definityfairway.com or www.Transitions.com/Sunwear or talk to your eye care practitioner.

ABOUT ESSILOR
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Thin&Lite®, Xperio™ and DEFINITY® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

FIND YOUR ESSILOR LENS AT OPTICAL SOLUTIONS
Located at 10 Hospital Center Common, Suite 100 (681-8188) or at 32W Plaza at Shelter Cove (785-8008). Optical Solution’s knowledgable and helpful staff is available to assist you with any of your eyecare questions or needs. Please call or stop by any of our convenient island locations and let’s get started!

Essilor, Varilux, Crizal, DEFINITY, DUAL ADD and Airwear are registered trademarks and Crizal Sun Mirrors, DEFINITY Fairway, Ground View Advantage and Xperio are trademarks of Essilor International. Thin&Light is a registered trademark of Essilor of America, Inc. Transitions is a registered trademark and SOLFX is a trademark of Transitions Optical, Inc. Scotchgard is a trademark of 3M.

  1. Does the Definity Fairway lens come in a precription lens?


    — Scott Wells    May 5, 02:28 pm   

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