Just What IS The Goal Here, Anyway?
Author: Maggie Washo
A phone call I received yesterday got me thinking about this. The inquiry was about placing something or other on our cover, but is otherwise irrelevant. When it comes to deciding what it is that goes in this monthly piece of paper you get in your mailbox, what is our goal?
To define what we ARE, I think sometimes it is easier to determine what we are NOT. So this is where I started. We are not a hard-hitting, investigative reporting magazine out to get the deep, dark dirty details of whichever scandalous thing is happening right now. I would be lying if I said I didn’t want to hear about it—we just don’t want to be the one to tell you. Besides, in a monthly format, by the time we went to print, you would already know. So where’s the point in that?
We are not the voice of the community. Hilton Head Monthly has been doing a stellar job keeping the locals informed on pertinent Lowcountry issues for over 20 years, and they continue to do so. We salute them and look forward to reading that kind of information as well.
We are not a magazine for “young people only.” If we are, someone needs to tell the five hundred people between the ages of 45 and 87 who responded to our reader survey a few months ago. And while we are on the topic, just what is the definition of “young people”? I did some research, but I couldn’t find a reliable reference publication to give me an actual age range (as in, “Young people are those persons between the ages of 1 and 29.”). I beg your forgiveness if you are between the ages of 45 and 87 and you consider yourself a “young person.”
So what are we then? What is our goal every month?
We are here to entertain you.
It’s as simple and as complicated as that. Hopefully we do this more often than not without making enemies or getting anyone’s knickers in a knot (although I won’t be allowed in any plantations after this issue comes out).
We are here to promote our advertisers.
Hopefully in a “new” (although we know there is nothing “new” under the sun) and refreshing way.
We are a business.
Which means we are here to make money and pay taxes.
We are neighbors.
As such, we have a responsibility to give back to our community, and we try to do so by promoting and supporting as many local charities and fundraisers as possible.
And this month, we are trying to be funny. I hope we succeed.